American stone ring Kings of Leon is the latest music projection to leap on the bandwagon on the non-fungible token, or NFT, manufacture.

After a 4-yr break, including a filibuster caused by the COVID-19 pandemic, the Nashville family band is back with something more than just their eighth music album.

On Friday, Kings of Leon will release its new album, When You lot Meet Yourself, in the form of an NFT token, dropping three types of tokens as part of a series called "NFT Yourself," the project told Rolling Rock. The album itself will be released on traditional platforms similar Spotify and iTunes, while the NFT version volition be bachelor via decentralized ticketing platform Yellowheart. The band reportedly positions itself as the commencement projection in history to sell a music album as an NFT.

All three types in Kings of Leon'due south "NFT Yourself" series are designed to unlock special fan perks, with i of them limited to a special album parcel. Some other one offers live testify extras similar front-row seats for life, and a third i for exclusive audiovisual art. One NFT token, priced at $50, includes extended media similar an alternating anthology encompass and limited-edition vinyl.

The sale of the album NFTs will open Friday and volition continue for two weeks, after which the NFT becomes a tradeable collectible.

As previously reported past Cointelegraph, Yellowheart is a new project originally designed to provide a blockchain-based ticketing platform. Launched in early 2020, Yellowheart aims to assistance creators sell their upshot tickets direct, cutting out the industry middlemen known every bit scalpers.

Yellowheart CEO Josh Katz said that the firm offers consulting services to brainwash artists most blockchain and NFTs. Katz is confident that NFTs will make mod fans desire to own music once more: "It'southward early stages, but in the time to come, I remember this volition exist how people release their tracks: When they sell a 100,000 at a dollar each, then they but made $100,000."